We turn data into stories that matter.

Founded by cousins, our agency is built on a foundation of trust, expertise, and deep commitment to data integrity.

What we do:

data story campaigns for public relations

We specialize in transforming data into compelling, newsworthy stories that captivate audiences and enhance brand visibility. As data experts first, we combine our expertise in data journalism and public relations to help brands communicate their message with precision and impact. We develop customized strategies that align with your goals, ensuring that every narrative we create is backed by solid data and tailored to resonate with your target audience.

We care deeply about the quality of news in the world and believe it should be reliable and based on hard data. That’s why we are committed to providing newsrooms with the trustworthy data they need to produce accurate stories. It starts with us – ensuring data integrity and delivering narratives that contribute to a reliable and informative media landscape. With a proven track record of success, we turn complex information into engaging stories that stand out in today’s competitive media environment.

How we do it:

Customized Data Strategies: We tailor our data journalism strategies to align with your brand’s goals, ensuring every piece of content resonates with your target audience.

Keyword Research: We conduct thorough keyword research to enhance the discoverability of your content, making sure it reaches the right audience at the right time.

Newsworthy Angles: Our team excels in identifying and crafting newsworthy angles from the data, ensuring your story captures media attention and engages your audience.

Data Collection and Analysis: We collect and analyze data from various reliable sources, transforming complex information into clear, digestible insights.

Content Creation: We create data-driven content that is not only engaging but also stands up to scrutiny, providing journalists with reliable information they can trust.

Media Outreach: We leverage our media relationships to pitch your data stories to top-tier publications, securing media placements.

By combining these elements, we help you tell powerful stories that not only boost your brand’s visibility but also contribute to a higher standard of news reporting.

Brand Benefits of Data Journalism 

  • Top-Tier and Industry Backlinks: Our campaigns earn valuable backlinks from top-tier publications and industry-specific websites. These backlinks are crucial for several reasons:
  • SEO Improvement: Backlinks from high-authority sites play a crucial role in boosting your search engine rankings, ultimately leading to increased online visibility for potential customers.
  • Thought Leadership: Being featured in respected publications positions you as a thought leader in your industry, enhancing your reputation and influence.
  • Credibility and Trust: High-quality backlinks from trusted sources build credibility for your brand, making it more likely that both media and consumers will trust and engage with your content.

Why choose us?

Personalized Approach

We understand that every client is unique, which is why we offer personalized services tailored to your specific needs. We work closely with you to understand your goals and develop strategies that deliver results.

Commitment to Integrity

At the heart of our agency is a commitment to data integrity. We believe accurate and reliable data is the key to successful PR campaigns. We are dedicated to maintaining the highest standards of data quality in all our work.

Expertise and Experience

With over 15 years of combined experience in data analytics and storytelling, our team has the skills and knowledge to deliver results. Our work has been featured in major publications like the New York Times and Wall Street Journal, and we have a proven track record of success.

Ready to elevate your PR with data journalism?

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